Inside the Media Operations of the Alkass International Cup

As the Alkass International Cup unfolds on the pitch, a comprehensive media operation works in parallel behind the scenes. A fully equipped Outside Broadcast (OB) van serves as the backbone of the tournament’s live coverage, with a dedicated production crew delivering two matches per day using multiple camera angles, instant replays, and real-time analysis.
Broadcast output is supported by two on-site studios Arabic and English featuring experienced presenters, pundits, and bilingual commentators who provide complete coverage from pre-match build-up to post-match analysis for regional and international audiences.

The tournament’s media center remains active throughout the competition, hosting post-match press conferences and facilitating continuous content production. Journalists produce daily news reports, magazine features, and website updates, while photography and video teams publish match galleries and highlights within minutes of each final whistle.
Across live television and digital platforms, the Alkass International Cup’s media operation runs around the clock, ensuring the tournament’s stories reach audiences well beyond the pitch.